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How Enterprises Can Prove Contact Center AI ROI: Key Takeaways from SiliconANGLE’s theCUBE ft. Joe Rittenhouse

Written by Admin | Sep 15, 2026, 3:15:00 PM

At SiliconANGLE’s theCUBE summit, Joe Rittenhouse, Co-CEO at Converged Technology Professionals (CTPros), joined industry leaders to unpack realistic AI implementation strategies in modern contact centers. 

Strategy – Low-Hanging Fruit vs. Boiling the Ocean

"Start small with defined metrics—you don't need to solve every channel on day one." — Joe Rittenhouse, Co-CEO at Converged Technology Professionals

The primary reason enterprise AI initiatives stall or fail entirely is scope creep. Organizations frequently attempt to automate their most complex, multi-touch customer service challenges right out of the gate instead of starting with repetitive, high-volume tier-1 queries. 

Watch Key Highlights: You Can't Boil the Ocean

(Where's the Low Hanging Fruit?)

Metrics That Matter – Containment vs. Resolution

"Containment is not the same as resolution. True AI success means solving the problem, not just blocking an agent transfer." — Joe Rittenhouse, Co-CEO at Converged Technology Professionals

Many contact center platforms celebrate high "containment rates," but if a customer gets stuck in an automated loop and abandons out of frustration, that counts as "contained" on paper while actively driving customer churn. True AI success requires shifting focus toward First-Contact Resolution (FCR). 

Watch Key Highlight:

(Containment is Not the Same as Resolution)

Readiness & Scaling – What an AI-Ready Organization Needs

Deploying AI tools without solid groundwork leads to fragmented customer experiences and frustrated agents. Before scaling AI across your enterprise, evaluate your data integrations, agent workflows, and leadership alignment to ensure smooth implementation.

Watch Key Highlight: What An AI-Ready Organization Needs